What UX/UI Actually Means
Two letters agencies throw around without explaining. Here is what they mean for your business, in words that are actually useful.
How easy it is to use
Can someone find your hours, book an appointment, or call you in under ten seconds? If they have to hunt for it, they leave and call the next business on the list. That is user experience, and it is the difference between a visitor and a customer.
How it looks and feels
People judge your business in about half a second. Clean, fast and current says you are good at what you do. Cluttered and dated says the opposite, no matter how good your work actually is. That is the user interface.
Why it costs you money
Design is not decoration. Every extra click, confusing menu, slow page and awkward form is a customer who was ready to buy and gave up. We find those leaks and close them.
Design, Marketing and the Systems Behind Them
Research, design, build, and the marketing that drives people to it. One team for the whole thing, so nothing gets handed off and lost.
UX Research & Strategy
Before we design anything, we learn how your customers actually behave — what they search, where they drop off, what makes them call. Design decisions based on evidence, not taste.
UI & Visual Design
Type, color, spacing and imagery built around your brand — not a template with your logo dropped in. The result looks like it belongs to your business and nobody else’s.
Website Design & Build
Hand-built, mobile-first, and fast. Every page designed around one job: getting the visitor to do the thing you need them to do.
Conversion Optimization
Forms people finish, booking flows that do not lose anyone halfway, buttons where the eye already is. We test real behavior and fix what leaks.
Local Marketing & SEO
Google Business Profile, local search, service-area pages and campaigns that put you in front of people already looking for what you sell.
Automation & CRM
Booking, reminders, review requests and follow-up running without you. Every lead tracked in one place instead of sticky notes and voicemail.
See It Before You Buy It
Ten fully built sites, one per industry. Open any of them and use it — the booking flows, filters and calculators all actually work.
These are concept builds. Every business below is fictional, created to demonstrate what we do. The design, engineering and interactions are real and entirely ours.
Dalton Heating & Air
HVAC
Symptom triage, live dispatch tracking and published repair pricing.
View live siteMaplewood Family Dentistry
Dental practice
Three-step booking and a cost estimator that applies your insurance.
View live siteEmber & Vine
Restaurant
Allergen filters that rewrite the menu, plus live table availability.
View live siteMODA Supply
E-commerce
Faceted filtering, variant stock states and a cart with free-shipping progress.
View live siteAshford & Lane
Real estate
Live listing filters, saved homes and a full mortgage calculator.
View live siteLumière Aesthetics
Medical spa
A recovery timeline showing exactly how long you’ll need to hide.
View live siteHargrove & Associates
Law firm
A contingency fee calculator and a case evaluator that sometimes says no.
View live siteIRONPULSE
Fitness studio
Class schedule with real remaining capacity and one-tap booking.
View live siteRidgeline Builders
Construction
A project cost estimator and a five-phase build timeline.
View live siteCraft & Blade
Barbershop
Barber-first booking and a live walk-in wait board.
View live sitePricing Built for Real Businesses
Your one-time Design Engagement covers research, design and the full build. The monthly keeps it working, tested and improving. Six-month minimum on every plan.
Pay monthly, cancel anytime. Switch to Annual to see your discount.
Not sure yet? Start with a $750 UX Audit →
Get found, look credible, and convert the visitors you already have.
Design Engagement: $2,500
- UX discovery session and customer journey map
- Custom UI design — never a template
- Mobile-first build, up to 5 pages
- Brand imagery coordination
- Google Business Profile setup and optimization
- Lead capture forms designed to convert
- Lead follow-up automation
- Core local SEO
- Monthly performance report
- Email support, 2 business day response
Turn your site into the salesperson that never takes a day off.
Design Engagement: $4,500
- Everything in Foundation, plus:
- Full UX audit of your current customer journey
- Expanded build, up to 12 pages with service-area pages
- Online booking or ordering flow design
- A/B testing on the pages that matter
- Email and SMS automation
- Review generation engine
- Advanced local SEO and citation building
- Conversion tracking dashboard
- CRM setup
- Monthly strategy call
- Priority support, 1 business day
Your full outsourced design and marketing department.
Design Engagement: $7,500
- Everything in Growth, plus:
- Quarterly UX research with your actual customers
- Design system so your brand stays consistent everywhere
- Unlimited pages and campaign landing pages
- Multi-location SEO
- Paid campaign design and management
- Social content design support
- Full CRM management
- Revenue attribution dashboard
- Weekly strategy calls
- Dedicated priority support
- Quarterly optimization sprint
Multi-year partnership for multi-location and complex operations.
Starting at $35,000+/year
12-Month Minimum Commitment
- Everything in Scale, plus:
- Dedicated design lead
- Custom design system and component library
- Multi-location and multi-brand architecture
- Bespoke integrations (POS, ERP, inventory)
- Custom automation and workflow engineering
- Quarterly deep-dive research and strategy
- Priority engineering
- Direct-line access
- Long-term roadmap planning
- Everything in Scale, plus:
- Dedicated design lead
- Custom design system and component library
- Multi-location and multi-brand architecture
- Bespoke integrations (POS, ERP, inventory)
- Custom automation and workflow engineering
- Quarterly deep-dive research and strategy
- Priority engineering
- Direct-line access
- Long-term roadmap planning
Start with a UX Audit — $750
A complete teardown of your current site: where visitors drop off, what is costing you calls, and what to fix first. You get a written report, a prioritized fix list, and a 30-minute walkthrough call to go through it together.
Credited in full toward your Design Engagement within 90 daysApple Pay or card. Delivered in 5 business days.
How We Work
A real design process, scaled to a local business. No jargon, no surprises, and you see the work before it ships.
Research
We study your customers, your competitors and your current numbers. You get a clear picture of what is costing you business before a single pixel moves.
Design & Build
Wireframes first, then visual design, then the build. You review at every stage, so nothing is a surprise at the end.
Test & Optimize
We launch, watch how real people use it, and keep refining. Design is never finished, which is exactly what the monthly is for.
"My grandmother built Message on Hold of El Paso from nothing and ran it for 19 years, serving more than 170 businesses across El Paso, Dallas and Houston. She just showed up and did the work, every single day. Alcenova is that same family business -- new name, new tools, same standard."
Kennedy Harris, Founder
Two Decades in Texas. Rooted in the Ohio Valley.
Alcenova is led by Kennedy Harris, and it runs on a belief the family has held for two decades: every local business deserves tools that actually work. Not overpriced platforms designed for enterprises. Not templates that look like everyone else. Real work, done with care.
The Alcenova name carries a family legacy. Kennedy's grandmother ran Message on Hold of El Paso for 19 years, serving more than 170 businesses across El Paso, Dallas and Houston. That same dedication to local business -- showing up, doing the work, earning trust -- is the foundation of everything we build.
Mid-Ohio Valley
Parkersburg, Vienna, Marietta, and the surrounding WV/OH region.
El Paso, TX
Bilingual digital solutions for West Texas and the border region.
Dallas, TX
Serving the DFW metroplex with scalable digital solutions.
From Signing to Steady Growth
No mystery and no vague retainer. Here is the exact sequence from the day you sign — and precisely what your monthly covers once you are live.
Foundation Laid
- Discovery call — your business, your customers, your goals
- Google Business Profile claimed and optimized
- Professional photography scheduled (Mid-Ohio Valley clients)
- Build begins — no template, real code
Live and Capturing
- Your site launches on your domain
- Lead capture and forms routing straight to you
- Review engine switched on — requests go out automatically
- First performance report in your inbox
Compounding
- Local SEO starts stacking in the map pack
- Strategy call on real numbers, not guesses
- Automations tuned to how your customers actually behave
- Your own review count climbing on autopilot
Your Outsourced Design Department
Your monthly is not a hosting fee. A website is never finished — your hours change, you add services, Google changes its rules, competitors move. We keep all of it current so you never have to think about it.
See Plans & PricingReporting and strategy cadence follows your plan: monthly on Foundation and Growth, weekly on Scale. Design requests are handled within your plan’s support window.
- Website updates as your business changes — new services, seasonal hours, pricing, staff
- Google Business Profile kept active with posts, photos, hours and Q&A
- Review requests keep going out; we monitor and help you respond
- Security patches, backups, uptime monitoring and platform updates
- Local SEO maintained and expanded as you add services or service areas
- Automations and CRM adjusted as your volume grows
- Performance reporting and strategy calls on your plan’s cadence
- A real person who already knows your business when you need something
Alcenova is not a startup. It is the next chapter of a family business that began in El Paso and served more than 170 companies across El Paso, Dallas and Houston. New name, new tools, same standard: show up and do the work, every single day.
Ready to Grow Your Business?
Whether you need a new website, want to automate your operations, or just have questions -- we would love to hear from you. No pressure, just a conversation about what is possible.
Kennedy@alcenova.com
Locations
Mid-Ohio Valley, El Paso & Dallas, TX
Prefer to talk? Book a free discovery call and we will discuss your goals in person.
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